According to Donovan, a misspelling of West’s name ("Kayne") started trending shortly after the tweets did. (We confirmed in multiple forums, but won’t reproduce their racism here.) “Their idea of media messaging relies on vessels to spread their message for them.” And with West, they’ve hit a winner. “They’re celebrating Kanye’s coming out as somewhat conservative, but they’re still saying horribly racist things about him,” Donovan says. They're proof that West has adopted their “race realist” ideology in full. If you search for the keywords, you will end up in their spaces that's just how search algorithms work.Īnd to those movements, the truly radicalized communities of the internet, West’s tweets mean something entirely different than they do to either mainstream conservatives or liberals. Men’s rights activists, the "incel" community that is now celebrating Toronto van attack suspect Alek Minassian, and the alt-right have all been posting about the red pill for years. “If you search for Candace Owens, you’ll get to the far-right in two or three clicks,” Donovan says. It leads you to extremism, to the people who have been handing out the red pills all along. This isn't The Matrix in the real world, the rabbit hole doesn’t lead to the liberation of the human race. However, there’s real danger in conservatives labeling West as red-pilled. (And remember, despite his committed performance, this all could just be a weird marketing strategy for his upcoming albums.) West is the perfect avatar for the ‘nothing means anything’ movement. “It’s an interesting transgression because what they’re trying to mainstream is formal authority, adherence to structure and law, and respect for government in the authoritarian sense.” The fact that taking the red pill originally was supposed to produce the exact opposite effect just doesn’t seem to matter anymore. “Conservatives movements are trying to make conservatism the new counterculture,” Donovan says. For less extreme right-wing factions, though, there's a more complex bit of political strategy at play.
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